Organic Marketing Initiatives and Rural Development

This report draws together the results of the European project Organic Marketing Initiatives and Rural Development (OMIARD). It includes an analysis of Organic Marketing Initiatives (OMIs) and their market environment as well as their current and future contribution to the development of rural areas in Europe. The report also investigates the conditions under which OMIs can be an effective means of multiplying the beneficial impacts of organic farming in rural regions.