Intel: Exploring Market Opportunities in Water

Seeking to move beyond chip-making and offer sophisticated IT solutions in the form of software and hardware platforms, Intel Corporation, a leading semiconductor manufacturer in the United States, introduces a pilot project in India for testing a new platform that allows for monitoring and demand management along water distribution networks. The case describes, in detail, internal events that led to the creation of this pilot. It examines details of the water market relevant in Intel's decision to move the pilot forward. Learning Objective: To examine the potential revenue-generating opportunities for Intel Corporation in using IT for better water management. To assess the ability of a large corporation to enter into an underdeveloped, fragmented market.