“Technique for the Measurement of Attitudes, A”

THIS paper describes a technique which has been developed for the measurement of race prejudice. This technique differs from most prejudice inventories in that it avoids the following assumptions: (a) that the individual can say, to his own or the investigator's satisfaction, "This is how prejudiced I am," and (b) that, to the extent that the individual can accurately assess his degree of antipathy, he will report honestly the findings of such introspection. Most sociologists would perhaps agree that race attitudes rarely reside on a completely articulate level. Even where the individual holds to intellectual or ideological convictions which would seem to leave no room for out-group antipathies, such do persevere. Thus, we may expect the number of Americans who honestly think themselves "unprejudiced" to be considerably larger than effective research would reveal. Moreover, the number who present themselves as unprejudiced probably exceeds considerably the number who honestly, though often inaccurately, see themselves in this light. Most indirect techniques for the measurement of attitudes have their rationale in observations such as these. The instrument to be described here is not, however, indirect in the usual sense of the word; it does not seek responses to items apparently unrelated to the attitudes investigated. We do, however, seek to measure prejudice in a manner less direct than is true of the usual prejudice scale. In our instrument we seek to measure anti-Negro prejudice. Persons are called upon to respond on social distance scales to whites and Negroes who occupy a variety of occupational positions. The measure of prejudice is derived through the summation of the differences in distance responses to Negroes as opposed to whites in the same occupations. Thus, for lack of a better label,