Using Internet Behavior to Deliver Relevant Television Commercials
暂无分享,去创建一个
Duane Varan | Shiree Treleaven-Hassard | Steven Bellman | James O'Farrell | S. Bellman | D. Varan | S. Treleaven-Hassard | Jamie Murphy | Jamie Murphy | Lili Qiu | J. O'Farrell | L. Qiu | Shiree Treleaven-Hassard
[1] B. Cuthbert,et al. Committee report: Guidelines for human startle eyeblink electromyographic studies. , 2005, Psychophysiology.
[2] Ricardo Baeza-Yates,et al. The Components and Impact of Sponsored Search , 2009, Computer.
[3] Amitava Chattopadhyay,et al. To Zap Or Not to Zap: a Study of the Determinants of Channel Switching During Commercials , 1998 .
[4] X. Drèze,et al. Internet advertising: Is anybody watching? , 2003 .
[5] Oliver J. Rutz,et al. From Generic to Branded: A Model of Spillover in Paid Search Advertising , 2011 .
[6] Michel Wedel,et al. Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing , 2010, Mark. Sci..
[7] Bernard J. Jansen,et al. Sponsored search: an overview of the concept, history, and technology , 2008, Int. J. Electron. Bus..
[8] Operationalizing Involvement As Depth and Quality of Cognitive Response , 1983 .
[9] Viswanath Venkatesh,et al. Turning Visitors into Customers: A Usability-Centric Perspective on Purchase Behavior in Electronic Channels , 2006, Manag. Sci..
[10] Peter H. Bloch,et al. After the New Wears Off: The Temporal Context of Product Involvement , 1986 .
[11] H. Wainer. Adjusting for differential base rates: Lord's paradox again. , 1991, Psychological bulletin.
[12] Esther Gal-Or,et al. Customized Advertising via a Common Media Distributor , 2005 .
[13] M. Holbrook,et al. Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time , 1991 .
[14] Viswanath Venkatesh,et al. Assessing a Firm's Web Presence: A Heuristic Evaluation Procedure for the Measurement of Usability , 2002, Inf. Syst. Res..
[15] Naoki Abe,et al. Unintrusive Customization Techniques for Web Advertising , 1999, Comput. Networks.
[16] Kenneth C. Wilbur. How the Digital Video Recorder (DVR) Changes Traditional Television Advertising , 2008 .
[17] Alan C.B. Tse,et al. Zapping Behavior during Commercial Breaks , 2001, Journal of Advertising Research.
[18] Avi Goldfarb,et al. Privacy Regulation and Online Advertising , 2010, Manag. Sci..
[19] Tammo H. A. Bijmolt,et al. Consumer Memory for Television Advertising: A Field Study of Duration, Serial Position, and Competition Effects , 1997 .
[20] William F. Greene. Maybe the valley of the shadow isn't so dark after all. , 1988 .
[21] Daniel L. Sherrell,et al. Consumer Search: An Extended Framework , 1986 .
[22] M. Bradley,et al. Looking at pictures: affective, facial, visceral, and behavioral reactions. , 1993, Psychophysiology.
[23] S. L. Crawley. The psychology of selling and advertising. , 1927 .
[24] R. Vaugn. How Advertising Works : A Planning Model Revisited , 1986 .
[25] Larry Percy,et al. A better advertising planning grid. , 1991 .
[26] Kevin Lane Keller,et al. Brand Familiarity and Advertising Repetition Effects , 2003 .
[27] P. Verhoef,et al. CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions , 2010 .
[28] Frank R. Kardes,et al. On the automatic activation of attitudes. , 1986 .
[29] Don E. Schultz,et al. Simultaneous Media Experience and Synesthesia , 2005, Journal of Advertising Research.
[30] Wendy W. Moe,et al. The Influence of Goal‐Directed and Experiential Activities on Online Flow Experiences , 2003 .
[31] Paul Gustafson,et al. Describing the Dynamics of Attention to TV Commercials: A Hierarchical Bayes Analysis of the Time to Zap an Ad , 2007 .
[32] Kathleen S. Hartzel,et al. Exploring the privacy implications of addressable advertising and viewer profiling , 2006, CACM.
[33] Robert C. Blattberg,et al. Interactive Marketing: Exploiting the Age of Addressability , 1991 .
[34] Frank M. Bass,et al. Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods , 1989 .
[35] Frank M. Bass,et al. Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods , 1989 .
[36] Arthur J. Kover,et al. The Rossiter-Percy grid and emotional response to advertising: An initial evaluation , 1993 .
[37] J. Tecce. Psychophysiology: Human behavior and physiological response , 1996 .
[38] M. Goldberg,et al. Happy and Sad TV Programs: How They Affect Reactions to Commercials , 1987 .
[39] P. Chatterjee,et al. ARE UNCLICKED ADS WASTED? ENDURING EFFECTS OF BANNER AND POP-UP AD EXPOSURES ON BRAND MEMORY AND ATTITUDES , 2008 .
[40] Liping A. Cai,et al. Tourist purchase decision involvement and information preferences , 2004 .
[41] B. J. Winer. Statistical Principles in Experimental Design , 1992 .
[42] Robert L. Mason,et al. Statistical Principles in Experimental Design , 2003 .
[43] Chris Janiszewski,et al. The Influence of Display Characteristics on Visual Exploratory Search Behavior , 1998 .
[44] J. M. Villas-Boas,et al. The Targeting of Advertising , 2005 .
[45] T. RatchfordB. New insights about the FCB grid. , 1987 .
[46] Edgar Erdfelder,et al. G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences , 2007, Behavior research methods.
[47] R. Fazio,et al. On the automatic activation of attitudes. , 1986, Journal of personality and social psychology.
[48] F. Thomas Juster,et al. Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design , 1966 .
[49] R. Pieters,et al. Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-to-Moment Entertainment and Information Value , 2003 .
[50] Jerrold H. May,et al. Targeted Advertising Strategies on Television , 2006, Manag. Sci..
[51] J. Rossiter,et al. The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs , 2007 .
[52] Peter H. Bloch,et al. A Theoretical Model for the Study of Product Importance Perceptions , 1983 .
[53] Wendy W. Moe. An Empirical Two-Stage Choice Model with Varying Decision Rules Applied to Internet Clickstream Data , 2006 .
[54] T. Ambler,et al. How Advertising Works: What Do We Really Know? , 1999 .
[55] James W. Peltier,et al. Information Privacy Research: Framework for Integrating Multiple Publics, Information Channels, and Responses , 2009 .
[56] Keith S. Coulter. The Effects of Affective Responses to Media Context on Advertising Evaluations , 1998 .
[57] Andrew W. Perkins,et al. Implicit Self-Referencing: The Effect of Nonvolitional Self-Association on Brand and Product Attitude , 2012 .
[58] A. Colman,et al. Selective exposure to television programmes and advertising effectiveness , 2003 .
[59] Robert F. Potter,et al. Psychophysiological Measurement and Meaning: Cognitive and Emotional Processing of Media , 2011 .
[60] D. Stewart,et al. Advertising Repetition: A Critical Review of Wearin and Wearout , 1988, Current Issues and Research in Advertising.
[61] T. Cook,et al. Quasi-experimentation: Design & analysis issues for field settings , 1979 .
[62] B. Ratchford,et al. Consumer information search revisited: Theory and empirical analysis , 1997 .
[63] Duane Varan,et al. The Residual Impact of Avoided Television Advertising , 2010 .
[64] Banwari Mittal. A comparative analysis of four scales of consumer involvement , 1995 .
[65] D. Green,et al. Measurement error masks bipolarity in affect ratings. , 1993, Journal of personality and social psychology.
[66] Gerard J. Tellis,et al. How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities , 2011 .
[67] J. Lacey. Somatic response patterning and stress : some revisions of activation theory , 1967 .