Performance Improvement of Collaborative Filtering System Using Associative User′s Clustering Analysis for the Recalculation of Preference and Representative Attribute-Neighborhood

There has been much research focused on collaborative filtering technique in Recommender System. However, these studies have shown the First-Rater Problem and the Sparsity Problem. The main purpose of this Paper is to solve these Problems. In this Paper, we suggest the user`s predicting preference method using Bayesian estimated value and the associative user clustering for the recalculation of preference. In addition to this method, to complement a shortcoming, which doesn`t regard the attribution of item, we use Representative Attribute-Neighborhood method that is used for the prediction when we find the similar neighborhood through extracting the representative attribution, which most affect the preference. We improved the efficiency by using the associative user`s clustering analysis in order to calculate the preference of specific item within the cluster item vector to the collaborative filtering algorithm. Besides, for the problem of the Sparsity and First-Rater, through using Association Rule Hypergraph Partitioning algorithm associative users are clustered according to the genre. New users are classified into one of these genres by Naive Bayes classifier. In addition, in order to get the similarity value between users belonged to the classified genre and new users, and this paper allows the different estimated value to item which user evaluated through Naive Bayes learning. As applying the preference granted the estimated value to Pearson correlation coefficient, it can make the higher accuracy because the errors that cause the missing value come less. We evaluate our method on a large collaborative filtering database of user rating and it significantly outperforms previous proposed method.