Cultural Connect for Tourism Development in BRIC Nations

BRIC forum is a word used to denote the four countries of the world, that is, Brazil, Russia, India, and China, and was created to strengthen the cultural cooperation between these nations vis-à-vis building political and economic areas. Lately South Africa also joined as a member in 2010. The BRIC Nations are expected to be the primary drivers of tourism growth. And one aspect of tourism growth that cannot be left out is the cultural connect. Therefore, this paper is a conceptual examination of how strong the cultures of the countries under the BRICs umbrella and what potential and opportunities does these Nations have to develop a cultural connect for tourism. The results of the study show that these nations are well endowed with good weather, extensive cultural and natural attractions, wildlife and a host of other opportunities. And in order to boost this industry, cultural coordination amongst all these nations is required, which can be achieved through establishing cultural circuit vis-a-vis establishing various international cultural events, may be in the form of business events. This will not only enhance the tourism but will also have a positive effect on the economy of these BRIC nations. Already the governments of all these nations are taking considerable steps in facilitating the tourists to visit these nations, which in turn is promoting tourism as well business.