Performance Evaluation of Product Platform Based on Weighted Fuzzy Logic Reasoning

In accordance with product platform theory and the achievements of performance evaluation,the paper proposes an enhanced balanced scorecard method for performance evaluation of product platform based on traditional balanced scorecard methods.It constructs a performance evaluation system for product platform from economic efficiency,social eco-efficiency,customer,technical performance,learning and innovation,and operational management.A strategic and comprehensive performance evaluation system of product platform is developed using analytic hierarchy process to determine the weights of indicators and using weighted fuzzy logic reasoning to project the performance.