Worldwide Faculty Perceptions of Marketing Journals: Rankings, Trends, Comparisons, and Segmentations

Scholarship in marketing journals serves a critically important role in developing the knowledge base of marketing. Knowledge contributions lead to advancements in the marketing field as well as to individual recognitions such as promotions, merit increases, and various accolades. In this study of 629 faculty members from a sampling frame of the worldwide marketing professorate, we develop a relative hierarchical positioning of marketing journals using the Popularity/Familiarity and Importance/Prestige Indices. Rankings are presented for the overall sample along with the results of ten segmented analyses involving faculty rank, geographic location of schools, and substantive subareas within marketing. To better understand the maturity and complexity of the field, a trend analysis using 1987, 1997, and 2007 data is also conducted, and comparisons to ranking studies using different methodologies are summarized. Broadly, the results indicate that JM, JMR, and JCR maintain their top three rankings from 1987 and 1997 also in 2007, and that the Journal of Service Research and Quantitative Marketing and Economics are strong new entries in the rankings. Overall, the paper significantly extends previous knowledge by providing an intertemporal analysis, conducting new segmentation analyses of the faculty perceptions, and triangulating the results with those of prior studies using alternative methods.

[1]  R. Vernon.  International investment and international trade in the product cycle , 1966 .

[2]  P. Kotler.  A Generic Concept of Marketing , 1972 .

[3]  Robert Bartels,et al.  The History Of Marketing Thought , 1976 .

[4]  Terry S. Overton,et al.  Estimating Nonresponse Bias in Mail Surveys , 1977 .

[5]  R. Coe,et al.  Evaluating Journal Publications of Marketing Professors: A Second Look , 1983 .

[6]  Gary L. Clark.  Productivity Ratings of Institutions Based on Publication in Eight Marketing Journals: 1983-1984 , 1985 .

[7]  Elaine Hobbs Fry,et al.  Perceived quality of fifty selected journals: Academicians and practitioners , 1985 .

[8]  A. Niemi,et al.  Publication Performance of Marketing Departments, 1975-1985 , 1986 .

[9]  D. Jobber,et al.  A citation analysis of selected marketing journals , 1988 .

[10]  Anthony Pecotich,et al.  An extension of the citation analysis of selected marketing j ournals , 1989 .

[11]  D. Jobber,et al.  Comment on: “An extension of the citation analysis of selected marketing journals”, by A. Pecotich and J.E. Everett☆ , 1989 .

[12]  Michael H. MacRoberts,et al.  Problems of citation analysis: A critical review , 1989, JASIS.

[13]  S. M. Leong.  A Citation Analysis of the Journal of Consumer Research , 1989 .

[14]  P. R. Chandy,et al.  Awareness and Evaluation of Selected Marketing Journals Inside and outside the Discipline: An Empirical Study , 1990 .

[15]  M. Roth,et al.  Knowledge Development and Scientific Status in Consumer-Behavior Research: A Social Exchange Perspective , 1992 .

[16]  K. Heischmidt,et al.  Rating of Marketing Publications: Impact of Accreditation and Publication History , 1993 .

[17]  Ronald J. Huefner,et al.  The Familiarity with and Perceived Quality of Accounting Journals: Views of Senior Accounting Faculty in Leading U. S. MBA Programs , 2008 .

[18]  Michael John Jones,et al.  Journal evaluation methodologies: A balanced response , 1996 .

[19]  G. Hult,et al.  Faculty Perceptions of Marketing Journals , 1997 .

[20]  Art Weinstein,et al.  Marketing Journal Rankings Revisited: Research Findings and Academic Implications , 1998 .

[21]  Deborah F. Spake,et al.  Institutional and Individual Research Productivity: A Comparison of Alternative Approaches , 1998 .

[22]  James R. Hasselback,et al.  A Report of Gender and Professional Age of the Marketing Professorate , 1998 .

[23]  Tina M. Loraas,et al.  Publication Productivity in the Three Leading U.S. Advertising Journals: 1989 through 1996 , 1998 .

[24]  Tammo H. A. Bijmolt,et al.  Importance and similarity in the evolving citation network of the International Journal of Research in Marketing , 1999 .

[25]  M. Polonsky,et al.  Accessibility: An Alternative Method of Ranking Marketing Journals? , 1999 .

[26]  T. W. Leigh,et al.  Assessing the Quality Ranking of the Journal of Advertising, 1986–1997 , 1999 .

[27]  David S. Ackerman,et al.  In Search of Diversity: The Record of Major Marketing Journals , 1999 .

[28]  Gregory M. Rose,et al.  Publications in Major Marketing Journals: An Analysis of Scholars and Marketing Departments , 2000 .

[29]  Patrick Hetzel.  Where Are We Going? Perceptions of French Marketing Academics , 2000 .

[30]  Lance A. Bettencourt,et al.  Reference Diversity in JCR, JM, and JMR: A Reexamination and Extension of Tellis, Chandy, and Ackerman (1999) , 2001 .

[31]  Mark B. Houston,et al.  The Impact of Article Method Type and Subject Area on Article Citations and Reference Diversity in JM, JMR, and JCR , 2001 .

[32]  V. Theoharakis,et al.  Perceptual Differences of Marketing Journals: A Worldwide Perspective , 2002 .

[33]  G. Easton,et al.  Marketing Journals and the Research Assessment Exercise , 2003 .

[34]  Steven M. Shugan.  Editorial: Journal Rankings: Save the Outlets for Your Research , 2003 .

[35]  Ricky Y. K. Chan,et al.  Publications in Major Marketing Journals: An Analysis of Research Productivity of Asia-Pacific Universities , 2003 .

[36]  R. Pieters,et al.  The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time , 2003 .

[37]  Janet R. Mccoll-Kennedy,et al.  Perceptions of Marketing Journals by Senior Academics in Australia and New Zealand , 2004 .

[38]  Mark D. Uncles,et al.  Commentary on the Mort et al. Paper: Journal Rankings: How Much Credence Should We Give Them? , 2004 .

[39]  George M. Zinkhan,et al.  Accessing academic research through an e-database: Issues of journal quality and knowledge use , 2004 .

[40]  Michael Jay Polonsky,et al.  Commentary on the Mort et al. Paper: Journal Rankings: Does One Size Fit All? , 2004 .

[41]  David W. E. Cabell,et al.  Cabell's directory of publishing opportunities in accounting , 2004 .

[42]  Donald R. Lehmann,et al.  Journal Evolution and the Development of Marketing , 2005 .

[43]  M. Polonsky,et al.  What Are We Measuring When We Evaluate Journals? , 2005 .

[44]  Ronald J. Bauerly,et al.  An evaluation of journals used in doctoral marketing programs , 2005 .

[45]  P. Chisnall.  Mail and Internet Surveys: The Tailored Design Method , 2007, Journal of Advertising Research.