Attitudes and Attitude Change

INTRODUCTION 575 ATTITUDE STRUCTURE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 577 Single Versus Multicomponent Views of Attitude . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 577 Values. Attitudes. and Cognitive Structure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 579 Impact of Attitudes on Information Processing . . . . . . .. . . . ... . . .. ........ . . . . . . . . . . . . . . . . . . . 581 ATTITUDE-BEHAVIOR RELATIONS . . . . . . . . . ..... . . . . ....... 583 The Theory of Reasoned Action. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 584 Process Models. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 585 The Impact of Behavior on Attitudes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 590 ATTITUDE CHANGE INDUCED BY PERSUASIVE MESSAGES . . . . . . . . . . . . .. . . . . . . . . . 592 Messageand Issue-Relevant Thinking: A Systematic Approach 593 Heuristic Processing and Other Peripheral <Modes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 598 Determinants of Processing Mode and More on Motives.. ......... . . . . . . . . . . . . . . . . . . . . . . 600 MINORITY AND MAJORITY GROUP INFLUENCE 603 Behllvioral Consistency and Attribution Theory. . . . . . . . . . . . . . . . . . . . . . . . . ... . . . . . . . . . . . . . . . . 604 Minority Versus Majority Influence: Dual Process Views . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. .. 607 Minority Versus Majority Influence: A Unitary View. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 611 Single Versus Dual Process Views: A Resolution and Conclusions . . . . . . . . . . . . . . . . . ... 613 CONCLUSION . . . . . . . . . . . . . . . . . . . . . . . . . ... . .... ... ......... . ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 615

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