Optimization of interaction strategy between delivery staff and delivery platform based on game theory

With the rise of the platform economics, the disputes between the delivery staff and the takeaway platforms are also increasing. Delivery staff are at a disadvantage in the tripartite relationship with the platform and customers, which is a new problem that needs to be solved. This paper construct a game model on the delivery staff and the platform to optimize platform economics management. In the game model, the strategy set of the staff is (Compliance, Noncompliance), and the strategy of the platform is (Provide bonus, Not provide bonus). With the compensation ratio borne by the delivery staff and the the supervision intensity of platform user as the main control factors, both parties’ strategy choice is discussed. The study finds that when the supervision intensity β increased by 0.1%, the minimal compensation ratio borne by the delivery staff α can be reduced by 10.4%. The result can be controlled by these two parameters to achieve a win-win situation. This provides ideas for optimizing the distribution of benefits between the platform and the delivery staff.

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