Towards a Multi Business Model Innovation Model

This paper studies the evolution of business model (BM) innovations related to a multi business model framework. The paper tries to answer the research questions:  What are the requirements for a multi business model innovation model (BMIM)?  How should a multi business model innovation model look like? Different generations of BMIMs are initially studied in the context of laying the baseline for how next generation multi BM Innovation model (BMIM) should look like. All generations of models are analyzed with the purpose of comparing the characteristics and challenges of previous generations of BMIMs. On behalf of these results and case analyses, the paper concludes by proposing a framework for a multi BMIM.

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