论文信息 - Sustainability of a college social network site: role of autonomy, engagement, and relatedness

Sustainability of a college social network site: role of autonomy, engagement, and relatedness

Increasingly, universities are trying, with limited success, to use social network sites (SNSs) as a way of retaining students. This study presents the case of Ewhaian.com, a 10-year old SNS for a large university in South Korea. Success factors are explained from the perspective of self-determination theory.

Donghee Yvette Wohn

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