ITS planning: A multi-attribute utility theory approach and sensitivity analysis

ITS market package screening is one of the fundamental tasks in ITS planning. Recognizing that the state-of-the-art still falls short of developinga local ITS market package plan in a systematic manner, this paper presents a Multi-Attribute Utility Theory (MAUT) approach to address this problem. The MAUT model was carefully constructed based on ITS planning objectives and available data resources. With the calculation of aggregated utilities, the market packages were ranked so decision makers can make rational choices accordingly. Sensitivity analysis was conducted to examine how changes in performance measure weights would affect the final ranking results. Compared to the conventional market package screening method, the MAUT approach provides decision makers more detailed information and data in order to better understand which ITS strategies are more suitable to address the local transportation problems and user needs. For the covering abstract see ITRD E140665.