Media Metrics in Esports: The Case of Dota 2

Esports organisations and players rely on revenue model based on spectators attention, which makes player and team brands crucial for their success. In this work, we demonstrate our approach to analyse brand value formation based on computational analysis of spectators' discussions of esports players and teams. We show the early results revealing (1) topic patterns of discussions, (2) the influence of transfers from one team to another on the player's brand perception, and (3) the interconnection between personal and team brands on the particular cases from the ongoing study.