A NETWORK APPROACH FOR UNDERSTANDING AND ANALYZING PRODUCT CO-CONSIDERATION RELATIONS IN ENGINEERING DESIGN

This paper presents a product association network to characterize customers' consideration preferences, where both descriptive and quantitative approaches are proposed to interpret the co-consideration relations by the underlying factors of product and customer attributes. The integrated network approach provides an easy-to-understand visual representation as well as quantitative evaluations of the important factors that affect customers’ co-consideration decisions.

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