A Framework for Structuring Cross-Cultural Research in Risk and Decision Making

The article develops a framework for structuring research activities in cross-cultural risk and decision making (CCRDM). It begins with a taxonomy that explores the influence of cultural characteristics on decision making under uncertainty at the individual, organizational, and governmental levels, and the relationships between these levels. Next, a brief synthesis is provided of previous work in three areas of individual decision making in cross-cultural contexts: the use of probability, business decision making, and risk perception. The article then discusses potential new research topics in CCRDM, emphasizing the need for improved research designs and greater emphasis on prescriptive rather than descriptive questions. The article concludes by stressing the potential role of research in CCRDM to help facilitate difficult negotiations between nations regarding global issues such as climate change.

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