The Use of Modified Unified Theory of Acceptance and Use of Technology 2 Model to Analyse Factors Influencing Behavioural Intention (A Study on Bukalapak Mobile App Indonesia)

Bukalapak is one of the leading online marketplace and unicorn company in Indonesia owned and run by PT. Bukalapak that focused on consumer-to-consumer (C2C) service that is e-commerce model who facilitated the user for selling and buying online transaction easier and simple.Bukalapak launched a mobile app for Android. The application known as Bukalapak Mobile App. It has been created for helping customer shopping via smartphone followed by the increases number of smartphone user in Indonesia.This research conducted to analyse factors the behavioural intention of using Bukalapak Mobile App. The measurement tool is already tested to 40 respondent that useBukalapak Mobile App. Thepilot test revealed that the measurement tool,the validity and reliability for8 variables and 32 item is has been fulfilled the requirements. Therefore, this proposed measurement tool is ready to be used in further study. KEY WORD: UTAUT, Technology Adoption, Behavioural Intention -------------------------------------------------------------------------------------------------------------------------------------Date of Submission: 29-03-2019 Date of acceptance: 09-04-2019 -------------------------------------------------------------------------------------------------------------------------------------

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