Personalized Assistant for Health-Conscious Grocery Shoppers

As the healthy eating trend gains momentum and the number of product choices explode, grocery shoppers face a distinctive challenge in making effective decisions. This article summarizes our efforts to improve consumer’s ability to choose healthier food product choices. Through the framework of Health-Belief Model, we constructed a survey for shoppers and; based on the findings, designed a solution that adapts to each user’s unique cocktail of preferences.