论文信息 - Social Media, Definition and History - 字舞流文

Social Media, Definition and History

Andreas M. Kaplan | A. Kaplan

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[2] A. Kaplan. European management and European business schools: Insights from the history of business schools , 2014 .

[3] A. Kaplan. If you love something, let it go mobile: Mobile marketing and mobile social media 4x4 , 2012 .

[4] A. Kaplan,et al. The Britney Spears universe: Social media and viral marketing at its best , 2012 .

[5] Andreas M. Kaplan,et al. The fairyland of Second Life: Virtual social worlds and how to use them , 2009 .

[6] Andreas M. Kaplan,et al. Collaborative projects (social media application): About Wikipedia, the free encyclopedia , 2014 .

[7] Andreas M. Kaplan,et al. The early bird catches the news: Nine things you should know about micro-blogging , 2011 .

[8] A. Kaplan,et al. Users of the world, unite! The challenges and opportunities of Social Media , 2010 .