Linking cause assessment, corporate philanthropy, and corporate reputation

This study analyzes the link between cause assessment, corporate philanthropy, and dimensions of corporate reputation from different stakeholders’ perspectives, using balance theory as a conceptual framework and the telecommunications industry in Austria and Egypt as the empirical setting. Findings show that corporate philanthropy can improve perceptions of the corporate reputation dimensions, but the results vary between customers and non-customers and depend on the country setting.

[1]  K. Money,et al.  Corporate Responsibility and Corporate Reputation: Two Separate Concepts or Two Sides of the Same Coin? , 2007 .

[2]  P. Bentler,et al.  Comparative fit indexes in structural models. , 1990, Psychological bulletin.

[3]  Subhash Sharma,et al.  Sample size effects on chi square and other statistics used in evaluating causal models. , 1982 .

[4]  T. Gössling,et al.  The Worth of Values – A Literature Review on the Relation Between Corporate Social and Financial Performance , 2008 .

[5]  A. Caruana,et al.  Corporate Reputation, Customer Satisfaction, & Customer Loyalty: What is the Relationship? , 2015 .

[6]  R Core Team,et al.  R: A language and environment for statistical computing. , 2014 .

[7]  Michael Jensen,et al.  Staging Exchange Partner Choices: When Do Status and Reputation Matter? , 2008 .

[8]  Shruti Gupta,et al.  The company‐cause‐customer fit decision in cause‐related marketing , 2006 .

[9]  F. Heider.  The psychology of interpersonal relations , 1958 .

[10]  Rui Vinhas da Silva,et al.  Corporate Reputation and Competitiveness , 2002 .

[11]  Paul C. Godfrey.  The Relationship Between Corporate Philanthropy And Shareholder Wealth: A Risk Management Perspective , 2005 .

[12]  Margaret C. Campbell.  Perceptions of Price Unfairness: Antecedents and Consequences , 1999 .

[13]  Ann Buchholtz,et al.  Philanthropy as Strategy , 2003 .

[14]  G. Dowling.  Corporate Reputations: Should You Compete on Yours? , 2004 .

[15]  Dhruv Grewal,et al.  The Effect of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions , 1998 .

[16]  Randolph P. Beatty,et al.  INVESTMENT BANKING, REPUTATION, AND THE UNDERPRICING OF INITIAL PUBLIC OFFERINGS* , 1986 .

[17]  Anne-Claire Pache,et al.  Research on Corporate Philanthropy: A Review and Assessment , 2015 .

[18]  Xueming Luo,et al.  Corporate Social Responsibility, Customer Satisfaction, and Market Value , 2006 .

[19]  P. Bentler,et al.  Cutoff criteria for fit indexes in covariance structure analysis : Conventional criteria versus new alternatives , 1999 .

[20]  Kevin Lane Keller,et al.  Understanding Stakeholder Responses to Corporate Citizenship Initiatives: Managerial Guidelines and Research Directions , 2010 .

[21]  P. Dorfman,et al.  Leadership and Organizations: The GLOBE Study of 62 Societies , 2004 .

[22]  Jongchul Park,et al.  Corporate social responsibilities, consumer trust and corporate reputation: South Korean consumers' perspectives , 2014 .

[23]  Tom J. Brown,et al.  The Company and the Product: Corporate Associations and Consumer Product Responses: , 1997 .

[24]  Rosemary Batt,et al.  Strategic segmentation in front-line services: matching customers, employees and human resource systems , 2000 .

[25]  H. Akaike.  Factor analysis and AIC , 1987 .

[26]  Jamal Shamsie,et al.  THE CONTEXT OF DOMINANCE: AN INDUSTRY-DRIVEN FRAMEWORK FOR EXPLOITING REPUTATION , 2003 .

[27]  Chankon Kim,et al.  Corporate philanthropy, attitude towards corporations, and purchase intentions: A South Korea study , 2009 .

[28]  G. Schwarz.  Estimating the Dimension of a Model , 1978 .

[29]  C. Hemingway,et al.  Managers' Personal Values as Drivers of Corporate Social Responsibility , 2004 .

[30]  Yves Rosseel,et al.  lavaan: An R Package for Structural Equation Modeling , 2012 .

[31]  J. Barney.  Gaining and Sustaining Competitive Advantage , 1996 .

[32]  Charles J. Fombrun,et al.  Reputation: Realizing Value from the Corporate Image , 1996 .

[33]  C. Maden,et al.  Linking corporate social responsibility to corporate reputation: A study on understanding behavioral consequences , 2012 .

[34]  Gianfranco Walsh,et al.  Customer-based corporate reputation of a service firm: scale development and validation , 2007 .

[35]  Joe M. Ricks.  An assessment of strategic corporate philanthropy on perceptions of brand equity variables , 2005 .

[36]  A. Satorra,et al.  A scaled difference chi-square test statistic for moment structure analysis , 1999 .

[37]  P. Herr,et al.  Attitudinal Balance and Cause-Related Marketing: An Empirical Application of Balance Theory , 2006 .

[38]  Cristel Antonia Russell,et al.  Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators , 2010 .

[39]  Stephen. Pavelin,et al.  Corporate reputation and an insurance motivation for corporate social investment , 2005 .

[40]  H. L. Le Roy,et al.  Proceedings of the Fifth Berkeley Symposium on Mathematical Statistics and Probability; Vol. IV , 1969 .

[41]  S. Waddock.  Leading Corporate Citizens: Vision, Values, Value Added , 2001 .

[42]  Sophia Rabe-Hesketh,et al.  Structural Equation Models , 2005 .

[43]  Scott B. MacKenzie,et al.  Common method biases in behavioral research: a critical review of the literature and recommended remedies. , 2003, The Journal of applied psychology.

[44]  B. Vaidyanathan.  CORPORATE GIVING: A LITERATURE REVIEW , 2008 .

[45]  L. Cronbach.  Coefficient alpha and the internal structure of tests , 1951 .

[46]  Y. Lii,et al.  Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm , 2012 .

[47]  P. Brønn,et al.  Corporate Motives for Social Initiative: Legitimacy, Sustainability, or the Bottom Line? , 2009 .

[48]  Kent Walker,et al.  The Primary Importance of Corporate Social Responsibility and Ethicality in Corporate Reputation: An Empirical Study , 2014 .

[49]  J. Douglas Barrett,et al.  Corporate Philanthropy, Criminal Activity, and Firm Reputation: Is There a Link? , 2000 .

[50]  Alan Wilson,et al.  Corporate reputation management: "living the brand"/Корпоративное управление репутацией: жизнь бренда , 2001 .

[51]  S. Brammer,et al.  Corporate Reputation and Philanthropy: An Empirical Analysis , 2005 .

[52]  John Kay,et al.  Foundations Of Corporate Success , 1995 .

[53]  J. Pfeffer,et al.  Organizational Legitimacy , 1975 .

[54]  C. Bhattacharya,et al.  Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies , 2003 .

[55]  Allen C. Amason,et al.  Beyond Resources , 1999 .

[56]  Robin W. Roberts,et al.  Corporate Charitable Contributions: A Corporate Social Performance or Legitimacy Strategy? , 2008 .

[57]  Carlos Flavián,et al.  The Influence of Satisfaction, Perceived Reputation and Trust on a Consumer's Commitment to a Website , 2007 .

[58]  N. Schwarz,et al.  The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations , 2006 .

[59]  K. Money,et al.  United Kingdom: Best and Worst Corporate Reputations — Nominations by the General Public , 2002 .

[60]  Stacy Landreth Grau,et al.  Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer , 2007 .

[61]  D. H. Dean,et al.  Associating the Corporation with a Charitable Event Through Sponsorship: Measuring the Effects on Corporate Community Relations , 2002 .

[62]  Anil Menon,et al.  Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy , 1988 .

[63]  Kent Walker.  A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory , 2010 .

[64]  Dwight F. Burlingame,et al.  Corporate philanthropy at the crossroads , 1996 .

[65]  Heli Wang,et al.  Too Little or Too Much? Untangling the Relationship Between Corporate Philanthropy and Firm Financial Performance , 2008, Organ. Sci..

[66]  Jim Crimmins,et al.  Sponsorship: from management ego trip to marketing success , 1996 .

[67]  Rian Beise-Zee,et al.  Corporate social responsibility or cause‐related marketing? The role of cause specificity of CSR , 2011 .

[68]  Edward A. G. Groenland.  Qualitative Research to Validate the RQ-Dimensions , 2002 .

[69]  G. Hult.  Market-focused sustainability: market orientation plus! , 2010 .

[70]  N. Jordan.  Behavioral Forces That are a Function of Attitudes and of Cognitive Organization , 1953 .

[71]  Y. Benjamini,et al.  Controlling the false discovery rate: a practical and powerful approach to multiple testing , 1995 .

[72]  T. Kostova,et al.  Adoption of an Organizational Practice by Subsidiaries of Multinational Corporations: Institutional and Relational Effects , 2002 .

[73]  M. Stutts,et al.  Consumer perceptions of organizations that use cause-related marketing , 1992 .

[74]  Stephen. Pavelin,et al.  Corporate Charitable Giving, Multinational Companies and Countries of Concern , 2009 .

[75]  P. Kitchen,et al.  Corporate Reputation: An Eight-Country Analysis , 2003 .

[76]  Philip Kotler,et al.  Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause , 2004 .

[77]  A. Carroll.  The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders , 1991 .

[78]  R. Batra,et al.  The Role of Mood in Advertising Effectiveness , 1990 .

[79]  Naveen Donthu,et al.  Developing and validating a multidimensional consumer-based brand equity scale , 2001 .

[80]  Salvador Ruiz,et al.  The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior , 2009 .

[81]  C. Fill,et al.  Corporate Services Brands: The Intellectual and Emotional Engagement of Employees , 2005 .

[82]  C. Bhattacharya,et al.  Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility , 2001 .

[83]  G. Dowling,et al.  Corporate reputation and sustained superior financial performance , 2002 .

[84]  P. J. Huber.  The behavior of maximum likelihood estimates under nonstandard conditions , 1967 .

[85]  C. Fombrun,et al.  The Global Reputation Quotient Project: First Steps Towards a Cross-Nationally Valid Measure of Corporate Reputation , 2002 .

[86]  J. Peloza,et al.  How can corporate social responsibility activities create value for stakeholders? A systematic review , 2011 .

[87]  Chong Ju Choi,et al.  Reputation and product tampering in service industries , 2003 .

[88]  Michael R. Mullen,et al.  Structural equation modelling: guidelines for determining model fit , 2008 .

[89]  Stephen. Pavelin,et al.  Stakeholder-Defined Corporate Responsibility for a Pre-Credit-Crunch Financial Service Company: Lessons for How Good Reputations are Won and Lost , 2010 .

[90]  Gianfranco Walsh,et al.  A Conceptualization of Corporate Reputation in Germany: An Evaluation and Extension of the RQ , 2004 .

[91]  J. A. Woodward,et al.  Inequalities among lower bounds to reliability: With applications to test construction and factor analysis , 1980 .

[92]  Caroline Geck,et al.  The World Factbook , 2017 .

[93]  D. H. Dean,et al.  CONSUMER PERCEPTION OF CORPORATE DONATIONS Effects of Company Reputation for Social Responsibility and Type of Donation , 2003 .

[94]  Gianfranco Walsh,et al.  The customer-based corporate reputation scale: replication and short form , 2009 .

[95]  C. Fombrun,et al.  What's in a Name? Reputation Building and Corporate Strategy , 1990 .

[96]  Marketing Corporate Image: The Company As Your Number One Product , 1993 .

[97]  P. Jackson,et al.  Examining the Antecedents and Consequences of Corporate Reputation: A Customer Perspective , 2009 .

[98]  Anupam Bawa,et al.  Corporate Philanthropy: A Study of Consumer Perceptions , 2008 .

[99]  D. Cable,et al.  Firm reputation and applicant pool characteristics , 2003 .