论文信息 - Using e-CRM for a unified view of the customer - 字舞流文

Using e-CRM for a unified view of the customer

Applying detailed knowledge of the customer to a larger business domain.

Shan Ling Pan | Jae-Nam Lee | S. Pan | Jae-Nam Lee

[1] Detmar W. Straub,et al. A conceptual investigation of the e-commerce industry , 2000, CACM.

[2] Frederick J. Riggins,et al. Toward a unified view of electronic commerce , 1998, CACM.