Decoding designers' inspiration process

Every great invention, innovative design or visionary art piece ever created started in the same way: with a blank canvas. However, you never begin a new project with a completely clean slate: besides memories, past experiences and general knowledge, all of us are constantly surrounded by information, which can have a profound influence in our daily lives. Designers, just like other problem solvers, often find inspiration for their solutions in the myriad of stimuli they encounter. Nevertheless, these random encounters with inspiration are unpredictable. When they are required to consistently deliver creative solutions, designers can become stuck or fixated, unable to continue generating ideas. And because inspiration is not understood as a step-wise process that can be neatly followed by a method, nobody knows whether a stimulus found by chance may lead to an insight and, subsequently, to the development of a novel and practical solution. Although this is a process that designers naturally, and often unconsciously experience in practice, research on design inspiration has not gained much traction so far. This thesis aimed to address that, to better support the inspiration process of designers and thereby promote the development of creative solutions. This thesis is composed by a theoretical and empirical investigation, which culminates in the conclusions chapter, with implications and recommendations for design education and practice. In the theoretical investigation, chapters 1 and 2 introduce the topic of inspiration in design. More specifically, chapter 1 describes the main phenomenon explored in this thesis and the research methodology adopted for each study. Chapter 2 reviews meaningful theoretical streams of literature, relevant for the study of inspiration in design, by including concrete definitions of inspiration in relation to information, inspiration sources and stimuli. The empirical investigation section of this thesis is composed by four studies, ranging from quantitative (such as questionnaire and empirical studies) to qualitative methods (case studies and interviews). Thus, chapters 3, 4, 5 and 6 offer a multi-faceted exploration of the inspiration process: whilst chapter 3 (Study I) explores what designers search for, chapter 4 (Study II) investigates the influence of stimuli in design ideation and, finally, chapters 5 and 6 (Studies III and IV) zoom in the inspiration process of designers. The outcome of this thesis is in-depth knowledge on the inspiration process of designers within the field of design creativity. Furthermore, I present a model of designers’ inspiration process, which accounts for the specific steps involved in the use of external stimuli for inspirational purposes in design. These findings contributed to the development of recommendations for design practice and education, which can be used to support designers in their inspiration process to enhance creativity.

[1]  Kristian T. Simsarian,et al.  Take it to the next stage: the roles of role playing in the design process , 2003, CHI Extended Abstracts.

[2]  Gavriel Salvendy,et al.  Can Traditional Divergent Thinking Tests Be Trusted in Measuring and Predicting Real-World Creativity? , 2011 .

[3]  Arthur B. Markman,et al.  Design by Analogy: A Study of the WordTree Method for Problem Re-Representation , 2012 .

[4]  Amaresh Chakrabarti,et al.  Assessing design creativity , 2011 .

[5]  D. Sobek Preliminary Findings From Coding Student Design Journals , 2002 .

[6]  Alice M. Agogino,et al.  Analogies and metaphors in creative design , 2008 .

[7]  E. Paul Torrance,et al.  Guiding creative talent , 1962 .

[8]  T. D. Wilson,et al.  Information behaviour: an interdisciplinary perspective , 1997, Inf. Process. Manag..

[9]  Paul B. Paulus,et al.  Effects of Quantity and Quality Instructions on Brainstorming , 2011 .

[10]  Claudia Eckert,et al.  Algorithms and inspirations: creative reuse of design experience , 2000 .

[11]  Mara Mather,et al.  Remembering chosen and assigned options , 2003, Memory & cognition.

[12]  Fatma Mete,et al.  The creative role of sources of inspiration in clothing design , 2006 .

[13]  Ashok K. Goel,et al.  DANE: Fostering Creativity in and through Biologically Inspired Design , 2011 .

[14]  Avigail Sachs,et al.  `Stuckness' in the design studio , 1999 .

[15]  Thomas A. Kayser Building team power : how to unleash the collaborative genius of work teams , 1994 .

[16]  Gabriela Goldschmidt Cognitive economy in design reasoning , 2003 .

[17]  Claudia Eckert,et al.  Fortune Favours Only the Prepared Mind: Why Sources of Inspiration are Essential for Continuing Creativity , 1998 .

[18]  Marian Petre,et al.  How expert engineering teams use disciplines of innovation , 2004 .

[19]  K. Stanovich,et al.  Heuristics and Biases: Individual Differences in Reasoning: Implications for the Rationality Debate? , 2002 .

[20]  John S. Gero,et al.  Creativity, emergence and evolution in design , 1996, Knowl. Based Syst..

[21]  K. Dunbar How scientists think: On-line creativity and conceptual change in science. , 1997 .

[22]  Vinod Baya,et al.  Information handling behavior of designers during conceptual design: three experiments , 1996 .

[23]  Steven M. Smith,et al.  Getting into and out of mental ruts: A theory of fixation, incubation, and insight. , 1995 .

[24]  Shulamith Kreitler,et al.  The Cognitive Profile of Creativity in Design. , 2011 .

[25]  Ken M. Wallace,et al.  The relationship between data, information and knowledge based on a preliminary study of engineering designers , 1999 .

[26]  Uwe Flick,et al.  Introducing Research Methodology: A Beginner's Guide to Doing a Research Project , 2011 .

[27]  M. Gonçalves,et al.  CREATIVITY INTERVENTION: USING STORYTELLING AND MATH PROBLEMS AS INTERVENING TASKS FOR INDUCING INCUBATION , 2015 .

[28]  Christian D. Schunn,et al.  Do the best design ideas (really) come from conceptually distant sources of inspiration , 2015 .

[29]  Robert J. Youmans,et al.  The effects of physical prototyping and group work on the reduction of design fixation , 2011 .

[30]  Rivka Oxman,et al.  Prior knowledge in design: a dynamic knowledge-based model of design and creativity , 1990 .

[31]  H. Casakin Metaphorical reasoning and design expertise: A perspective for design education , 2011 .

[32]  Donald A. Norman,et al.  Incremental and Radical Innovation: Design Research vs. Technology and Meaning Change , 2014, Design Issues.

[33]  Ellen Yi-Luen Do,et al.  Extended linkography and distance graph in design evaluation: an empirical study of the dual effects of inspiration sources in creative design , 2010 .

[34]  Chris A McMahon,et al.  The information requirements of engineering designers , 1992 .

[35]  Gabriela Goldschmidt,et al.  Capturing indeterminism: representation in the design problem space , 1997 .

[36]  R. Sternberg The Nature of creativity : contemporary psychological perspectives , 1988 .

[37]  Thomas Lee Rodgers,et al.  Identifying Quality, Novel, and Creative Ideas: Constructs and Scales for Idea Evaluation , 2006, J. Assoc. Inf. Syst..

[38]  Lassi A. Liikkanen,et al.  Inspiring design idea generation: insights from a memory-search perspective , 2010 .

[39]  R. Beghetto,et al.  Why Creativity Is Domain General, Why It Looks Domain Specific, and Why the Distinction Does Not Matter. , 2004 .

[41]  Jeffrey V. Nickerson,et al.  A fix for fixation? Rerepresenting and abstracting as creative processes in the design of information systems , 2010, Artificial Intelligence for Engineering Design, Analysis and Manufacturing.

[42]  Nigel Cross,et al.  Creativity in the design process: co-evolution of problem–solution , 2001 .

[43]  Luis A. Vasconcelos,et al.  Inspiration and fixation: Questions, methods, findings, and challenges , 2016 .

[44]  S. R. Rosenthal,et al.  Integrating the Fuzzy Front End of New Product Development , 1997 .

[45]  Carole Bouchard,et al.  In Search of Design Inspiration: A Semantic-Based Approach , 2010, J. Comput. Inf. Sci. Eng..

[46]  Ross A. Malaga The effect of stimulus modes and associative distance in individual creativity support systems , 1999, Proceedings of the 32nd Annual Hawaii International Conference on Systems Sciences. 1999. HICSS-32. Abstracts and CD-ROM of Full Papers.

[47]  Ben J Hicks,et al.  Integrating Electronic Information for the Design of Mechanical Systems: The Designer's Perspective , 2000 .

[48]  M. Runco Creativity: Theories and Themes: Research, Development, and Practice , 2006 .

[49]  Kim Halskov,et al.  A guide to metaphorical design , 1994, CACM.

[50]  Jonathan Cagan,et al.  A Study of Design Fixation, Its Mitigation and Perception in Engineering Design Faculty , 2010 .

[51]  P. Hekkert,et al.  'Most advanced, yet acceptable': typicality and novelty as joint predictors of aesthetic preference in industrial design. , 2003, British journal of psychology.

[52]  Pieter Jan Stappers,et al.  Collecting with Cabinet: or how designers organise visual material, researched through an experiential prototype , 2009 .

[53]  Alice M. Agogino,et al.  Tangible interactions in a digital age: Medium and graphic visualization in design journals , 2009, Artificial Intelligence for Engineering Design, Analysis and Manufacturing.

[54]  Robert J. Crutcher,et al.  The role of deliberate practice in the acquisition of expert performance. , 1993 .

[55]  Jonathan Cagan,et al.  The Meaning of “Near” and “Far”: The Impact of Structuring Design Databases and the Effect of Distance of Analogy on Design Output , 2012 .

[56]  Steven M. Smith,et al.  Metrics for measuring ideation effectiveness , 2003 .

[57]  P. Lloyd,et al.  Can concurrent verbalization reveal design cognition , 1995 .

[58]  David N. Perkins,et al.  Archimedes' Bathtub: The Art and Logic of Breakthrough Thinking , 2000 .

[59]  Gavin S. Lew,et al.  In search of inadvertent plagiarism. , 1998 .

[60]  L. H. Shu,et al.  Using language as related stimuli for concept generation , 2007, Artificial Intelligence for Engineering Design, Analysis and Manufacturing.

[61]  N. Cross Designerly ways of knowing , 2006 .

[62]  F. Craik,et al.  Levels of Pro-cessing: A Framework for Memory Research , 1975 .

[63]  Hugh Munby,et al.  Reflection-In-Action and Reflection-On-Action , 1989, Current Issues in Education.

[64]  Linden J. Ball,et al.  Analogical Reasoning and Mental Simulation in Design: Two Strategies Linked to Uncertainty Resolution , 2009 .

[65]  Casakin Hernan,et al.  Self-Assessment Of Creativity: Implications For Design Education , 2006 .

[66]  J. G. Gómez,et al.  What Do We Know About Creativity , 2007 .

[67]  David Wallace,et al.  Assessing the Quality of Ideas From Prolific, Early-Stage Product Ideation , 2010 .

[68]  D. Gentner,et al.  Structure mapping in analogy and similarity. , 1997 .

[69]  Julie S. Linsey,et al.  A Three‐Pronged Approach for Overcoming Design Fixation , 2011 .

[70]  J. Guilford,et al.  The nature of human intelligence. , 1968 .

[71]  Armand Hatchuel,et al.  Teaching innovative design reasoning: How concept–knowledge theory can help overcome fixation effects , 2011, Artificial Intelligence for Engineering Design, Analysis and Manufacturing.

[72]  Willemien Visser,et al.  Two functions of analogical reasoning in design: a cognitive-psychology approach , 1996 .

[73]  Petra Badke-Schaub,et al.  Show me what you’ve got - the influence of combined sketching on idea generation in teams , 2009 .

[74]  Linden J. Ball,et al.  How Uncertainty Helps Sketch Interpretation in a Design Task , 2011 .

[75]  Keith Punch,et al.  Introduction to Social Research: Quantitative and Qualitative Approaches , 1998 .

[76]  A. Osborn Applied imagination : principles and procedures of creative problem-solving , 1957 .

[77]  Edgar Velazquez Oriakhi Design-by-Analogy Using the WordTree Method and an Automated WordTree Generating Tool , 2011 .

[78]  Wim Muller Design discipline and the significance of visuo-spatial thinking , 1989 .

[79]  G. Wallas The art of thought , 1926 .

[80]  Matti Perttula,et al.  The idea exposure paradigm in design idea generation , 2007 .

[81]  Bryan Lawson,et al.  Cognitive Strategies in Architectural Design , 1979 .

[82]  Petra Badke-Schaub,et al.  Searching for inspiration during idea generation: Pictures or words? , 2012 .

[83]  Daniel Reisberg,et al.  Can mental images be ambiguous , 1985 .

[84]  Nigel Cross,et al.  Engineering Design Methods: Strategies for Product Design , 1994 .

[85]  Claudia Eckert,et al.  AMBIGUITY IS A DOUBLE-EDGED SWORD: SIMILARITY REFERENCES IN COMMUNICATION , 2003 .

[86]  Thomas J. Howard,et al.  INFORMATION AS AN INPUT INTO THE CREATIVE PROCESS , 2006 .

[87]  L. Shu,et al.  Investigating effects of oppositely related semantic stimuli on design concept creativity , 2012 .

[88]  M. Mcguire New Think: The Use of Lateral Thinking in the Generation of New Ideas , 1969 .

[89]  Kees Dorst,et al.  Briefing and reframing: A situated practice , 2011 .

[90]  Thomas J. Howard,et al.  The use of creative stimuli at early stages of industrial product innovation , 2010 .

[91]  M. Boden Dimensions of creativity , 1996 .

[92]  John S. Gero,et al.  The structure of concurrent cognitive actions: a case study on novice and expert designers , 2002 .

[93]  Brian P. Bailey,et al.  Getting inspired!: understanding how and why examples are used in creative design practice , 2009, CHI.

[94]  Carey K. Morewedge,et al.  Associative processes in intuitive judgment , 2010, Trends in Cognitive Sciences.

[95]  Petra Badke-Schaub,et al.  FIND YOUR INSPIRATION: EXPLORING DIFFERENT LEVELS OF ABSTRACTION IN TEXTUAL STIMULI , 2012 .

[96]  Amaresh Chakrabarti,et al.  A functional representation for aiding biomimetic and artificial inspiration of new ideas , 2005, Artificial Intelligence for Engineering Design, Analysis and Manufacturing.

[97]  Kathryn Henderson,et al.  On Line and On Paper: Visual Representations, Visual Culture, and Computer Graphics in Design Engineering , 1998 .

[98]  Saeema Ahmed,et al.  An In Situ Study of Analogical Reasoning in Novice and Experienced Design Engineers , 2009 .

[99]  Lassi A. Liikkanen,et al.  CONTEXTUAL CUEING AND VERBAL STIMULI IN DESIGN IDEA GENERATION , 2006 .

[100]  R. Weisberg,et al.  Following the wrong footsteps: fixation effects of pictorial examples in a design problem-solving task. , 2005, Journal of experimental psychology. Learning, memory, and cognition.

[101]  Cynthia J. Atman,et al.  Educating effective engineering designers: the role of reflective practice , 2003 .

[102]  R. Weisberg Creativity and knowledge: A challenge to theories. , 1998 .

[103]  Hernan Casakin,et al.  Visual analogy as a cognitive strategy in the design process. Expert versus novice performance , 2004 .

[104]  Herbert A. Simon,et al.  The Sciences of the Artificial , 1970 .

[105]  Remko van der Lugt,et al.  How sketching can affect the idea generation process in design group meetings , 2005 .

[106]  Douglas L Medin,et al.  The Psychology of Learning and Motivation: Volume 30 , 1993 .

[107]  Herbert A. Simon,et al.  The Structure of Ill Structured Problems , 1973, Artif. Intell..