Reaping Value-Added Benefits from Crowdfunders: What Can We Learn from Relationship Marketing?†

Fund-seeking entrepreneurs who are interested in reaping value-added benefits from their crowdfunders can positively influence their funders through the use of relationship marketing and trust-building techniques.

[1]  B. Bayus,et al.  Crowdfunding Creative Ideas: The Dynamics of Project Backers in Kickstarter , 2015 .

[2]  Sandeep Mohapatra,et al.  The Dynamic Effects of Entrepreneurship on Regional Economic Growth: Evidence from Canada , 2014 .

[3]  Kimberly M. Ellis,et al.  M&A Negotiation Stage: A Review and Future Research Directions , 2014 .

[4]  C. Julian,et al.  International buyer behaviour-commitment relationship: An investigation of the empirical link in importing , 2014 .

[5]  Philip S. Yu,et al.  Inferring the impacts of social media on crowdfunding , 2014, WSDM.

[6]  Elizabeth Gerber,et al.  Understanding the role of community in crowdfunding work , 2014, CSCW.

[7]  Jamie Weatherston,et al.  The Benefits of Online Crowdfunding for Fund-Seeking Business Ventures† , 2014 .

[8]  Ethan Mollick.  The Dynamics of Crowdfunding: An Exploratory Study , 2014 .

[9]  Elizabeth Gerber,et al.  Crowdfunding , 2013, ACM Trans. Comput. Hum. Interact..

[10]  R. Harrison.  Crowdfunding and the revitalisation of the early stage risk capital market: catalyst or chimera? , 2013 .

[11]  Meredith E. David,et al.  Uncovering the real effect of switching costs on the satisfaction-loyalty association: The critical role of involvement and relationship benefits , 2012 .

[12]  S. Macht.  Inexpert business angels: how even investors with ‘nothing to add’ can add value† , 2011 .

[13]  A. Parasuraman,et al.  Crowd-Funding: Transforming Customers into Investors through Innovative Service Platforms , 2011 .

[14]  S. Macht.  The role of investee company managers in business angels' involvement: empirical insights from dyadic data , 2011 .

[15]  Thomas Hess,et al.  The Signaling Role of IT Features in Influencing Trust and Participation in Online Communities , 2011, Int. J. Electron. Commer..

[16]  Tanja Aitamurto.  THE IMPACT OF CROWDFUNDING ON JOURNALISM , 2011 .

[17]  S. Macht,et al.  Do business angels benefit their investee companies , 2009 .

[18]  Tim Kappel,et al.  Ex Ante Crowdfunding and the Recording Industry: A Model for the U.S. , 2009 .

[19]  Diamanto Politis,et al.  Business angels and value added: what do we know and where do we go? , 2008 .

[20]  P. Nath,et al.  Role of Electronic Trust in Online Retailing: A Re-examination of the Commitment-Trust Theory , 2007 .

[21]  F. Sultan,et al.  Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study , 2005 .

[22]  Henry H. Emurian,et al.  An overview of online trust: Concepts, elements, and implications , 2005, Comput. Hum. Behav..

[23]  Gavin Cassar.  The Financing of Business Start-Ups , 2004 .

[24]  P. Nath,et al.  A model of trust in online relationship banking , 2003 .

[25]  Roy Thurik,et al.  The Impact of Entrepreneurship on Economic Growth , 2003 .

[26]  D. De Clercq,et al.  The creation of relational rents in venture capitalist-entrepreneur dyads , 2001 .

[27]  Maureen Meadows,et al.  The Application of a Relationship Marketing Perspective in Retail Banking , 2001 .

[28]  Mark van Osnabrugge.  A comparison of business angel and venture capitalist investment procedures: An agency theory-based analysis , 2000 .

[29]  R. Greenwood,et al.  Newly created firms and informal angel investors: A four-stage model of network development , 1999 .

[30]  R. Harrison,et al.  Informal venture capital: a study of the investment process, the post-investment experience and investment performance , 1996 .

[31]  S. Hunt,et al.  The Commitment-Trust Theory of Relationship Marketing , 1994 .

[32]  G. Zaltman,et al.  Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations , 1992 .

[33]  Philip Kotler,et al.  Marketing's new paradigms: What's really happening out there , 1992 .