iConference 2014 Proceedings

As a result of the increasing connectivity provided by smartphones, wireless Internet availability, and portable devices such as laptops and tablets, technology users can and often are continuously connected to the Internet and its communication services. However, many technology users who first embraced constant connectivity are now pushing back, looking for ways to resist the constant call to be permanently connected. This pushback behavior is starting to appear in the popular press, in personal blogs, and in a small number of academic studies. “Pushback” is a growing phenomenon among frequent technology users seeking to establish boundaries, resist information overload, and establish greater personal life balance. This study examines a growing body of both academic and non-academic literature in which we identified five primary motivations and five primary behaviors related to pushback by communication technology users. Primary pushback motivations include emotional dissatisfaction, external values, taking control, addiction, and privacy. Primary pushback behaviors are behavior adaptation, social agreement, no problem, tech control, and back to the woods. The implications of these motivations and behaviors surrounding pushback to communication technology are discussed.

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