A VISUAL APPROACH TO REDESIGNING THE COMMERCIAL STRIP HIGHWAY

An argument for the need for a comprehensive unified approach to commercial strip highway development is presented. Specifically, the author calls for a visual approach that (a) can be easily understood by all involved parties, (b) addresses important behavioral and perceptual driver functions, (c) uses visual simulation, (d) includes comprehensive treatment of all landscape components, and (e) allows involvement of multiple parties. These five principles are illustrated with results of two case studies in New York State that are commercial strip highway environments.