The Development Process of ALiBaBa and the Analysis of Its B2B2C Mode

After eight years all-round development, ALiBaBa has established its own unique management mode, offering a total brand new interpretation for electronic business, and introducing a new network management mode——B2B2C mode. This new network mode not only reduces the cost of production and marketing, but also helps ALiBaBa avoid bottleneck of distribution, logistics and stock. Therefore, it paves the way for further development of electronic business.