A New Intuitionistic Fuzzy Goal Programming Approach to Develop a New Product

The intuitive fuzzy set theory has attracted many researchers of various fields. Intuitive fuzzy set is a generalization of fuzzy set which offers a new way to express uncertainty by determining the membership and non-membership degree. The intuitive fuzzy set in an ideal planning model in the new product development process, is combined in this study. In this model, considering the threshold values for each ideal by intuitive fuzzy numbers, the allocations for each supplier and the appropriate assembly process in a new product development process at the same time were determined. Besides, the importance of targets including linguistic expressions is determined. Finally, a numerical example explains the fuzzy sets use in a goal programming intuitive model.