Bottom Line Competitive Intelligence

Once in a while a special CI book comes along that makes us re-think what we’re doing, and change our direction for the better. John McGonagle and Carolyn Vella have accomplished this with Bottom Line Competitive Intelligence, the latest of their nine CI books. This book is designed for experienced CI professionals – the people who have been in the trenches, have lots of mud on them, and are looking for ways to improve their situation. These individuals constantly struggle to show how CI impacts their company’s bottom line. This book very skillfully illustrates ways that they can improve that impact. McGonagle and Vella suggest that CI professionals may be: