The Moderating Role of Power Exercise in B2B E-commerce Adoption Decision

Abstract B2B E-commerce (B2B EC) is a technology that supports relationship between business partners. In adopting such technology, power exercise plays a crucial role. Misunderstood power exercised within B2B EC may generate unrealistic or inaccurate outcomes. Unfortunately, the role of power exercise is nearly ignored in B2B EC adoption literature. In response, using the Resources-Dependency-Theory (RDT) and Diffusion-Innovation-Theory (DIT), this paper argues on the interaction between the influence of innovation characteristics and power exercise, so as to explain B2B EC adoption. This proposition could improve understanding B2B EC adoption and help to resolve inconsistency of findings in the literature.

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