Applied Strategic Analysis as a New Instrument of Balanced Scorecard Comprehensive Research of the Organization Economic Activity

Accepted 21 February, 2013 AbstractThe article treats theoretical aspects of the applied strategic analysis (ASA) developed by the author as an instrument of the balanced scorecard (BSC) comprehensive study of the organization economic activity. ASA is assumed as a new, perspective method of both scientific research and practical activity in the field of strategic management. The development is aimed at the improvement of information support as well as at the substantiation of the strategic managerial decisions taken. The ASA concept has resulted from the further development of the BSC concept which defines a set of the analyzed indicators and the analysis sequence.