Internet shopping acceptance

Purpose – The purpose of this paper is to examine the relationship between perceived ease of use, cognitive absorption (CA), perceived usefulness (PU) and fashion involvement (FI) with students' buying intentions.Design/methodology/approach – The paper is based on questionnaires distributed to a sample of Master of Business Administration students with a response rate of 84.2 percent. The data were analyzed with statistical tools such as descriptive analysis, factor analysis, reliability analysis and multiple regressions.Findings – The survey showed that PU, product search, search process, CA, FI, and online experience have a significant impact on online shopping, while the other two variables (i.e. CA and FI) do not have an impact on online shopping.Research limitations/implications – Future researchers are encouraged to include new variables and mediating variables in the research model and applying multivariate statistical data analysis such as structural equation modelling technique for interpreting r...

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