Bloom: fostering healthy and peaceful pregnancies with personal analytics

Bloom aims to foster healthy and peaceful pregnancies by motivating expectant mothers to sustain beneficial habits and behaviors. It minimizes risk factors by providing daily goals that adapt to the changing needs of the expectant mother over the course of pregnancy and maximizes peace of mind by offering tools that augment self-awareness and facilitate enriched communication between the medical and expectant mother communities. The present study details an iterative research and design process that explored how persuasive design characteristics could be employed to encourage self-monitoring and motivationally sustain healthy behavior in expectant mothers.