Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises
暂无分享,去创建一个
[1] Venkatesh Shankar,et al. The Dynamic Impact of Product-Harm Crises on Brand Preference and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry , 2015, Manag. Sci..
[2] Christine Moorman,et al. Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms , 2012, Mark. Sci..
[3] Niraj Dawar,et al. Base-Rate Information in Consumer Attributions of Product-Harm Crises , 2012 .
[4] Yong Liu,et al. Product-harm Crisis Management and Firm Value , 2012 .
[5] Venkatesh Shankar,et al. The Dynamic Impact of Product-Harm Crises on Brand Equity and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry , 2012 .
[6] Els Gijsbrechts,et al. Consumption-Based Cross-Brand Learning: Are Private Labels Really Private? , 2012 .
[7] Chris Pullig,et al. Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies , 2011 .
[8] Kristiaan Helsen,et al. Consumer learning in a turbulent Market environment: Modeling Consumer Choice Dynamics after a Product-harm Crisis , 2011 .
[9] Douglas L. Miller,et al. Robust Inference With Multiway Clustering , 2011 .
[10] Dinesh K. Gauri,et al. An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior , 2011 .
[11] Sriram Thirumalai,et al. Product Recalls in the Medical Device Industry: An Empirical Exploration of the Sources and Financial Consequences , 2011, Manag. Sci..
[12] Prasad A. Naik,et al. Optimal Advertising When Envisioning a Product-Harm Crisis , 2010, Mark. Sci..
[13] Peter Ebbes,et al. The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity , 2010, Mark. Sci..
[14] Inge Geyskens,et al. What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels? , 2010 .
[15] Carl F. Mela,et al. The Long-Term Effect of Marketing Strategy on Brand Sales , 2010 .
[16] G. Siomkos,et al. Opportunities and threats for competitors in product‐harm crises , 2010 .
[17] K. Sudhir,et al. Forecasting Marketing-Mix Responsiveness for New Products , 2010 .
[18] M. Yadav. The Decline of Conceptual Articles and Implications for Knowledge Development , 2010 .
[19] Jonah Berger,et al. Positive Effects of Negative Publicity: When Negative Reviews Increase Sales , 2009, Mark. Sci..
[20] Jonah A. Berger,et al. Positive Effects of Negative Publicity , 2010 .
[21] B. Loken,et al. Brands and brand management : contemporary research perspectives , 2010 .
[22] J. Hair. Multivariate data analysis : a global perspective , 2010 .
[23] Jie Zhang,et al. When Wal-Mart Enters: How Incumbent Retailers React and how this Affects their Sales Outcomes , 2009 .
[24] Yong Liu,et al. Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises , 2009 .
[25] Joshua D. Angrist,et al. Mostly Harmless Econometrics: An Empiricist's Companion , 2008 .
[26] R. Jacobson,et al. Financial Markets Research in Marketing , 2008 .
[27] C. Dutilh,et al. Perceptions of Price Fairness , 2008 .
[28] G. Bascle. Controlling for endogeneity with instrumental variables in strategic management research , 2008 .
[29] Robert J. Fisher,et al. Customer betrayal and retaliation: when your best customers become your worst enemies , 2008 .
[30] J. Lemmink,et al. Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects , 2008 .
[31] J. T. Gomez-Arias,et al. Why do leading brand manufacturers supply private labels , 2008 .
[32] G. Lantos. Private Label Strategy: How to Meet the Store Brand Challenge , 2008 .
[33] Koen Pauwels,et al. Demand-Based Pricing versus Past-Price Dependence: A Cost–Benefit Analysis , 2008 .
[34] Carl F. Mela,et al. Building Brands , 2008, Mark. Sci..
[35] The Impact of Brand Relatedness on Negative Spillover Effects in Brand Portfolios , 2008 .
[36] Katrijn Gielens,et al. Drivers of consumer acceptance of new packaged goods: An investigation across products and countries , 2007 .
[37] Dominique M. Hanssens,et al. Performance Regimes and Marketing Policy Shifts , 2007 .
[38] Sumit K. Majumdar,et al. Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship , 2007 .
[39] Carl F. Mela,et al. Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding , 2007 .
[40] Lien Lamey,et al. How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe , 2007 .
[41] Lien Lamey,et al. How business cycles contribute to private-label success : Evidence from the U.S. and Europe , 2007 .
[42] Dimitris Rizopoulos,et al. The logistic transform for bounded outcome scores. , 2007, Biostatistics.
[43] M. Dekimpe,et al. Weathering product-harm crises , 2008 .
[44] M. Dekimpe,et al. The Impact of a Product-Harm Crisis on Marketing Effectiveness , 2007 .
[45] Tammo H. A. Bijmolt,et al. Do Loyalty Programs Really Enhance Behavioral Loyalty? An Empirical Analysis Accounting for Self-Selecting Members , 2006 .
[46] Douglas L. Miller,et al. Robust Inference with Multi-Way Clustering , 2006 .
[47] Alice M. Tybout,et al. When Will a Brand Scandal Spill Over, and how Should Competitors Respond? , 2006 .
[48] D. Ferrin,et al. When more blame is better than less: The implications of internal vs. external attributions for the repair of trust after a competence- vs. integrity-based trust violation , 2006 .
[49] Alex Wang,et al. When Synergy in Marketing Communication Online Enhances Audience Response: The Effects of Varying Advertising and Product Publicity Messages , 2006, Journal of Advertising Research.
[50] J. Shaver. Testing for Mediating Variables in Management Research: Concerns, Implications, and Alternative Strategies , 2005 .
[51] A. Cameron,et al. Microeconometrics: Methods and Applications , 2005 .
[52] Christopher K. Hsee,et al. Narrow Focusing: Why the Relative Position of a Good in its Category Matters More than it Should , 2005 .
[53] Denise C. Park,et al. How warnings about false claims become recommendations , 2005 .
[54] Dominique M. Hanssens,et al. Competitive Reactions to Advertising and Promotion Attacks , 2005 .
[55] N. Dawar,et al. Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis , 2004 .
[56] Donald R. Lehmann,et al. Revenue Premium as an Outcome Measure of Brand Equity , 2003 .
[57] Suman Basuroy,et al. How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets , 2003 .
[58] Els Gijsbrechts,et al. The impact of retailer stockouts on whether, how much, and what to buy , 2003 .
[59] Kevin Lane Keller,et al. The marketing advantages of strong brands , 2003 .
[60] Michael V. Marn,et al. THE POWER OF PRICING , 2003 .
[61] J. Louviere,et al. The impact of brand credibility on consumer price sensitivity , 2002 .
[62] Jeffrey M. Woodbridge. Econometric Analysis of Cross Section and Panel Data , 2002 .
[63] Kusum L. Ailawadi,et al. Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy , 2001 .
[64] Scott A. Neslin,et al. Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions , 2001 .
[65] Dominique M. Hanssens,et al. The Category-Demand Effects of Price Promotions , 2000 .
[66] M. Pillutla,et al. Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations , 2000 .
[67] R. E. Burnkrant,et al. Consumer Response to Negative Publicity: The Moderating Role of Commitment , 2000 .
[68] D. Wittink,et al. Building Models for Marketing Decisions , 2000 .
[69] J. M. Villas-Boas,et al. Endogeneity in Brand Choice Models , 1999 .
[70] Margaret C. Campbell. PRICING STRATEGY & PRACTICE“Why did you do that?” The important role of inferred motive in perceptions of price fairness , 1999 .
[71] Niraj Dawar,et al. Product-Harm Crises and the Signaling Ability of Brands , 1998 .
[72] S. Siddarth,et al. Determining Segmentation in Sales Response across Consumer Purchase Behaviors , 1998 .
[73] J. Swait,et al. Brand Equity as a Signaling Phenomenon , 1998 .
[74] Bart J. Bronnenberg,et al. The impact of marketing policy on promotional price elasticities and baseline sales , 1998 .
[75] Stephen J. Hoch,et al. Why Store Brand Penetration Varies by Retailer , 1997 .
[76] B. Nooteboom,et al. Effects of trust and governance on relational risk. , 1997 .
[77] D. Aaker. MEASURING BRAND EQUITY ACROSS PRODUCTS AND MARKETS , 1996 .
[78] D. Wittink,et al. Competitive Reaction versus Consumer response: Do Managers Overreact? , 1996 .
[79] Rajiv K. Sinha,et al. Isolating the Determinants of Innovativeness: A Split-Population Tobit (SPOT) Duration Model of Timing and Volume of First and Repeat Purchase , 1995 .
[80] D. Lin,et al. Cox regression analysis of multivariate failure time data: the marginal approach. , 1994, Statistics in medicine.
[81] L. Alessi,et al. WHAT DOES REPUTATION REALLY ASSURE? THE RELATIONSHIP OF TRADEMARKS TO EXPECTATIONS AND LEGAL REMEDIES , 1994 .
[82] Eunkyu Lee,et al. Mastering the Mix: Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation? , 1994 .
[83] D. Reibstein,et al. Competitive Marketing Behavior in Industrial Markets , 1994 .
[84] Kevin Lane Keller. Conceptualizing, Measuring, and Managing Customer-Based Brand Equity , 1993 .
[85] S. Chaiken,et al. Promoting systematic processing in low-motivation settings: effect of incongruent information on processing and judgment. , 1991, Journal of personality and social psychology.
[86] P. Herr,et al. Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective , 1991 .
[87] Barry J. Babin,et al. An Empirical Investigation of the Impact of Negative Public Publicity on Consumer Attitudes and Intentions , 1991 .
[88] E. Ziegel. Introduction to the Theory and Practice of Econometrics , 1989 .
[89] D. Whetten. What Constitutes a Theoretical Contribution , 1989 .
[90] Scott B. MacKenzie,et al. An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context , 1989 .
[91] V. Folkes. Recent Attribution Research in Consumer Behavior: A Review and New Directions , 1988 .
[92] Garth Saloner,et al. A Supergame-Theoretic Model of Price Wars during Booms , 1986 .
[93] V. Folkes. Consumer Reactions to Product Failure: An Attributional Approach , 1984 .
[94] R. T. Kellogg,et al. The Effectiveness of Accounts Following Transgression , 1983 .
[95] S. Chaiken,et al. Causal inferences about communicators and their effect on opinion change , 1978 .
[96] Randall L. Schultz,et al. The Measurement of Industry Advertising Effects , 1976 .