Interpreting cross-cultural replications of brand extension research
暂无分享,去创建一个
[1] Deborah Roedder John,et al. Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact? , 1993 .
[2] R. Brodie,et al. Consumer evaluations of brand extensions: Further empirical results , 1993 .
[3] Raymond R. Burke,et al. Brand equity and the extendibility of brand names , 1993 .
[4] David A. Aaker,et al. The Effects of Sequential Introduction of Brand Extensions , 1992 .
[5] Sandra J. Milberg,et al. Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency , 1991 .
[6] Kevin Lane Keller,et al. Consumer Evaluations of Brand Extensions , 1990 .
[7] Jack M. Feldman,et al. Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. , 1988 .
[8] K. Moorthy. Measuring overall judgments and attribute evaluations : overall first vs. attributes first , 1991 .
[9] S. Bridges,et al. A schema unification model of brand extensions , 1990 .