Global Positioning System–Assisted Prompted Recall Household Travel Survey to Support Development of Advanced Travel Model in Jerusalem, Israel

The paper describes recent experience with the application of an innovative Global Positioning System (GPS)–assisted prompted recall (PR) method for a large-scale household travel survey (HTS) in Jerusalem, Israel. The survey was designed to support development of an advanced activity-based model (ABM). The requirements for an HTS to support an advanced ABM are discussed, and the corresponding decisions for survey methods are substantiated. Development of an advanced ABM requires individual records for the entire daily pattern without gaps, missing trips, overlaps, or other data inconsistencies found in a conventional HTS. A consistent record of joint activities and trips of multiple household members is essential. In addition, high levels of spatial and temporal resolution are required. The GPS-assisted PR survey has been identified as the most promising methodology for meeting these requirements. The experience of the first phase of the Jerusalem HTS in 2010 proved the feasibility of the GPS-PR method for all population sectors including specific Orthodox Jewish and Arab populations, which typically featured large household sizes. Various structural comparisons of trip and tour rates obtained during the first phase of the Jerusalem GPS-assisted HTS (3,000 households) with the non-GPS surveys previously implemented in Jerusalem and several metropolitan regions in the United States as well as comparisons between the GPS and non-GPS subsamples within the Jerusalem HTS were made. The results confirmed the ability of the GPS-PR approach to create full and consistent daily records of individual activity travel patterns and practically eliminate the underreporting issues that have plagued HTS.

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