The Implementation of Cognitive Neuroscience Techniques for Fatigue Evaluation in Participants of the Decision-Making Process

The development of neuroscience techniques in the recent period as well as their application in various areas of knowledge has allowed us to understand cognitive processes related to the human brain functioning. Such techniques may be implemented in decision-making experiments for modeling preferences of decision makers. This study refers to the experiment participants’ examination during the selection of the product according to their preferences by means of modern neuroscience techniques. In the experiment, data required to analyze the experiment participants’ preferences will be registered by means of electroencephalogram (EEG), the measurement of galvanic skin response (GSR) and heart rate (HR). Additionally, web-tracking and eye-tracker methods will be implemented. Moreover, the study will verify how quickly the experiment participants become subject to fatigue in the course the decision-making process and the decision analysis. In relation to the above mentioned, the study presents how neuroscience may contribute to enhancing work effectiveness and to how analysts may support multi-criterion decision-making process.

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