Network Centrality and Opinion Leadership: A Social Network Analysis

[1]  E. Rogers,et al.  Diffusion of Innovations , 1964 .

[2]  M. V. Valkenburg.  Network Analysis , 1964 .

[3]  James H. Myers,et al.  Consumer behavior and marketing management , 1967 .

[4]  J. Arndt.  Role of Product-Related Conversations in the Diffusion of a New Product , 1967 .

[5]  John O. Summers,et al.  Overlap of Opinion Leadership across Consumer Product Categories , 1970 .

[6]  L. Freeman.  Centrality in social networks conceptual clarification , 1978 .

[7]  E. Hirschman.  Innovativeness, Novelty Seeking, and Consumer Creativity , 1980 .

[8]  B. Wellman.  Network Analysis: Some Basic Principles , 1983 .

[9]  Peter H. Bloch,et al.  A Theoretical Model for the Study of Product Importance Perceptions , 1983 .

[10]  D. Leonard-Barton,et al.  Experts as Negative Opinion Leaders in the Diffusion of a Technological Innovation , 1985 .

[11]  Peter H. Reingen,et al.  Social Ties and Word-of-Mouth Referral Behavior , 1987 .

[12]  Linda L. Price,et al.  The market maven: A diffuser of marketplace information. , 1987 .

[13]  D. Krackhardt,et al.  Friendship Patterns and Culture: The Control of Organizational Diversity , 1990 .

[14]  Charles F. Hofacker,et al.  Measuring Consumer Innovativeness , 1991 .

[15]  H. Ibarra.  Homophily and differential returns: Sex differences in network structure and access in an advertising firm. , 1992 .

[16]  Steven B. Andrews,et al.  Structural Holes: The Social Structure of Competition , 1995, The SAGE Encyclopedia of Research Design.

[17]  L. Flynn,et al.  Identifying Innovators in Consumer Product Markets , 1992 .

[18]  H. Ibarra.  NETWORK CENTRALITY, POWER, AND INNOVATION INVOLVEMENT: DETERMINANTS OF TECHNICAL AND ADMINISTRATIVE ROLES , 1993 .

[19]  Peter H. Reingen,et al.  Microcultural Analysis of Variation in Sharing of Causal Reasoning about Behavior , 1996 .

[20]  Katherine Faust.  Centrality in affiliation networks , 1997 .

[21]  Timothy T. Baldwin,et al.  The Social Fabric of a Team-Based M.B.A. Program: Network Effects on Student Satisfaction and Performance , 1997 .

[22]  Daniel J. Brass,et al.  At the Margins: A Distinctiveness Approach to the Social Identity and Social Networks of Underrepresented Groups , 1998 .

[23]  R. Burt.  The Social Capital of Opinion Leaders , 1999 .

[24]  Ajay Mehra,et al.  The Social Networks of High and Low Self-Monitors: Implications for Workplace Performance , 2001 .

[25]  Isabella Chaney.  Opinion leaders as a segment for marketing communications , 2001 .

[26]  P. Olk,et al.  Individual and structural origins of friendship and social position among professionals. , 1999, Journal of personality and social psychology.

[27]  Daniel J. Brass,et al.  Taking Stock of Networks and Organizations: A Multilevel Perspective , 2004 .

[28]  Stanley Wasserman,et al.  Social Network Analysis: Methods and Applications , 1994, Structural analysis in the social sciences.