Great Expectations: Five Projects That Did Not Have their Predicted Market Transformation Effects

The tale of five market transformation projects that did not result in predicted market impacts. Some were successful projects developing innovative products and services, but for one reason or another did not live up to the initial expectations of market transformation. The paper discusses, contrasts, and compares the following five projects. 1. A semiconductor grade silicon process improvement project resulted in significant energy and non-energy benefits. 2. A compressed air control system monitoring and control system project that resulted in significant savings. 3. A service was developed for the secondary wood products industry to optimize lowpressure conveyance system performance. 4. The development of an innovative magnetic adjustable speed drive was developed to address many of the technological and other barriers of implementing speed control in industrial motor systems. 5. A motor distributor rebate project aimed at promoting Premium Efficient Motors. Common issues encountered among and risks associated with these diverse industrial projects will be discussed and analyzed. This paper will highlight the lessons learned and make recommendations for developing market transformation projects in the industrial sector.