Trust Modeling for Networked Organizations Using Reputation and Collaboration Estimates

The main motivation for organizations and individuals to collaborate is to enable knowledge and resource sharing in order to effectively fulfil a joint business opportunity. This correspondence focuses on virtual organizations (VOs) and virtual teams (VTs), whose strengths lie in the range of competencies of their members, offered jointly through collaboration. One of the difficulties in VO and VT creation is partner selection using partners' mutual trust as one of the selection criteria. This correspondence provides an analysis of trust relationships based on the principal-agent theory, and proposes an approach to hierarchical multiattribute decision-support-based trust estimation applied to a network of collaborating organizations (VO) and a network of collaborating individuals (VT). The correspondence presents two case studies, one using a questionnaire-based approach and the other using automated reputation and collaboration estimation from data gathered by Web crawling

[1]  Adam Farquhar,et al.  The Road Ahead for Knowledge Management: An AI Perspective , 2000, AI Mag..

[2]  Giorgos Zacharia,et al.  Trust management through reputation mechanisms , 2000, Appl. Artif. Intell..

[3]  Efrem G. Mallach,et al.  Decision Support and Data Warehouse Systems , 2000 .

[4]  N. Shadbolt,et al.  Developing an integrated trust and reputation model for open multi-agent systems , 2004 .

[5]  Marko Bohanec,et al.  DEX: An Expert System Shell for Decision Support • , 1990 .

[6]  Matthew Richardson,et al.  Mining the network value of customers , 2001, KDD '01.

[7]  John Scott.  Social Network Analysis , 1988 .

[8]  Stanley Wasserman,et al.  Social Network Analysis: Methods and Applications , 1994, Structural analysis in the social sciences.

[9]  C. Castelfranchi,et al.  Social Trust : A Cognitive Approach , 2000 .

[10]  Jean-Jacques Laffont,et al.  The principal agent model : the economic theory of incentives , 2003 .

[11]  F. B. Vernadat,et al.  Decisions with Multiple Objectives: Preferences and Value Tradeoffs , 1994 .

[12]  David J. Weiss,et al.  SMARTS and SMARTER: Improved Simple Methods for Multiattribute Utility Measurement , 2008 .

[13]  Dunja Mladenic,et al.  Data mining and decision support : integration and collaboration , 2003 .

[14]  Marko Bohanec,et al.  Decision Support , 2008, Encyclopedia of GIS.

[15]  E. G. Furubotn,et al.  Institutions and Economic Theory: The Contribution of the New Institutional Economics , 2005 .

[16]  Dunja Mladenic,et al.  Analysis of a Database of Research Projects Using Text Mining and Link Analysis , 2003 .

[17]  S. Hunt,et al.  The Commitment-Trust Theory of Relationship Marketing , 1994 .

[18]  Alun D. Preece,et al.  Agent-based formation of virtual organisations , 2004, Knowl. Based Syst..

[19]  Jordi Sabater-Mir,et al.  Social ReGreT, a reputation model based on social relations , 2001, SECO.

[20]  R. L. Keeney,et al.  Decisions with Multiple Objectives: Preferences and Value Trade-Offs , 1977, IEEE Transactions on Systems, Man, and Cybernetics.

[21]  Sarvapali D. Ramchurn,et al.  Trust in multi-agent systems , 2004, The Knowledge Engineering Review.

[22]  Hamideh Afsarmanesh,et al.  Supporting agility in virtual enterprises , 2000, E-Business and Virtual Enterprises.

[23]  Hamideh Afsarmanesh,et al.  E-Business and Virtual Enterprises: Managing Business-to-Business Cooperation , 2000 .

[24]  Mark Witkowski,et al.  Experiments in Building Experiential Trust in a Society of Objective-Trust Based Agents , 2000, Trust in Cyber-societies.

[25]  Michael Luck,et al.  A Direct Reputation Model for VO Formation , 2005, CEEMAS.

[26]  David J. Pauleen.  Virtual Teams: Projects, Protocols and Processes , 2003 .

[27]  N. Luhmann.  Trust and Power , 1979 .

[28]  Kôiti Hasida,et al.  Finding Social Network for Trust Calculation , 2004, ECAI.

[29]  James A. Hendler,et al.  Trust Networks on the Semantic Web , 2003, WWW.

[30]  D. Watts.  The “New” Science of Networks , 2004 .

[31]  Evangelos Triantaphyllou,et al.  Multi-criteria Decision Making Methods: A Comparative Study , 2000 .

[32]  John Scott.  What is social network analysis , 2010 .

[33]  John B. Kidd,et al.  Decisions with Multiple Objectives—Preferences and Value Tradeoffs , 1977 .

[34]  Hamideh Afsarmanesh,et al.  Assessment and Creation of Trust in VBEs , 2006, PRO-VE.

[35]  J. McKenzie,et al.  Exploring e-collaboration space , 2004 .

[36]  C. Badcock,et al.  Trust : making and breaking cooperative relations , 1989 .

[37]  David Bawden.  Data Mining and Decision Support: Integration and Collaboration , 2005, J. Documentation.

[38]  Azadeh Iranmehr,et al.  Trust Management for Semantic Web , 2009, 2009 Second International Conference on Computer and Electrical Engineering.

[39]  Diego Gambetta.  Trust : making and breaking cooperative relations , 1992 .

[40]  Vladimir Batagelj,et al.  Exploratory Social Network Analysis with Pajek , 2005 .

[41]  Sarvapali D. Ramchurn,et al.  DEVISING A TRUST MODEL FOR MULTI-AGENT INTERACTIONS USING CONFIDENCE AND REPUTATION , 2004, Appl. Artif. Intell..

[42]  Petra Perner,et al.  Data Mining - Concepts and Techniques , 2002, Künstliche Intell..