Interaction method and device

The invention discloses an interaction method and device. The method comprises sending an interaction instruction for requesting for interaction with a program; and receiving and displaying an interactive graphical interaction menu of the program, wherein the interaction menu comprises a function menu for guiding users to interacting with the program. According to the method provided in the invention, interaction with the program is realized through the interactive graphical interaction menu, wherein the interactive graphical interaction menu has rich interaction contents; and through the interaction menu, videos of the program can be played online, advertisement information in the program can be viewed and advertisement products can be purchased, thereby facilitating the users to interact with the program, and improving user experience.