The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

Chapter 1: Strategic Pricing Chapter 2: Value Creation Chapter 3: Price Structure Chapter 4: Price and Value Communication Chapter 5: Pricing Policy Chapter 6: Price Level Chapter 7: Pricing Over the Product Life Cycle Chapter 8: Pricing Strategy Implementation Chapter 9: Costs Chapter 10: Financial Analysis Chapter 11: Competition Chapter 12: Measurement of Price Sensitivity Chapter 13: Ethics and the Law