Apparatus and method for enhancing readability of text

A method and apparatus are provided for enhancing the readability of a character. The method includes determining ambient light of a mobile terminal and controlling background color and character color of a character image according to the determined ambient light. The method may further include performing an additional control according to the types of displays when controlling the background color and character color. Through this, it is possible to display a character image with enhanced visibility, while minimizing current consumption.