Fitness Club 서비스 품질에 대한 고객의 지각 차이

The purpose of this study was to investigate the difference of perceived service quality at fitness club in Seoul, South Korea. First, on the Service Climate, Management Commitment to Service Quality, Program, Interpersonal Interaction, Task Interaction, Contact with Physical Environment, Contact Other Clients, Service Failure & Recovery, and Perceived Service Quality Factor is it statistically significant(p<.05) in the Overall Service Quality according to Gender. And, in general, men have all higher mean score of service quality than women in using the fitness service. Secondly, Overall Service Quality according to Age is statistically different(p<.05) in the Service Climate. Management Commitment to Service Quality, Task Interaction, and Perceived Service Quality Factor. Especially, under thirties(30) has the higher Service Quality level than over forties(40). Thirdly, on the Management Commitment to Service Quality, Program, Interpersonal Interaction, Task Interaction, Contact Other Clients, and Perceived Service Quality Factor is it statistically significant(p<.05) in the Overall Service Quality according to using Frequency of a week. That is, the higher the Frequency is, the more Service Quality level have. Fourth, Overall Service Quality according to Marital State and period of Membership is only statistically different(p<.01) in the Task Interaction. Especially, Single state has the high Service Quality level than Married state. Fifth, on the Overall Service Quality according to the Sorts of Sports, it is statistically significant(p<.01) in the Management Commitment to Service Quality, Interpersonal Interaction, Task Interaction, and Contact with Physical Environment factor. then, Bowling sports has the highest Service Quality level than other Sports.