— Many assume LCDs will quickly dominate the TV market by simply scaling existing LCD-monitor panels to wider formats (e.g.,16:9 HDTV) and larger sizes. However, a number of TV requirements push beyond the state-of-the-art monitors of today; response time, brightness, contrast, color envelope, color temperature, and progressive scan-and-hold issues require a re-engineering of the monitor solution. Building upon the strengths of LVDS and RSDS technology solutions in digital video-data communications, we have created a completely new architecture that fully addresses the needs of TV while supporting existing LCD-monitor and notebook panels. The Point-to-Point Differential Signaling (PPDS™) architecture is more than a data link between the timing controller and the column driver. It is an architecture that supports very large displays with features like multiple windows each with its own gamma, various gamma optimizations, color balance at every gray level, minimal bezel size, a color path greater than 30 bits to the display surface, four-color mosaics, and numerous other benefits.
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