A General Theory of Marketing Ethics
暂无分享,去创建一个
[1] H. Sidgwick. The Methods of Ethics: A SUPPLEMENT TO THE FIRST EDITION OF THE METHODS OF ETHICS , 1874 .
[2] O. Ferrell,et al. A Comparison of Predictors of Ethical and Unethical Behavior among Corporate and Agency Advertising Managers , 1983 .
[3] Gene R. Laczniak. Framework for Analyzing Marketing Ethics , 1983 .
[4] Jerry C. Olson,et al. Is Science Marketing? , 1983 .
[5] Paul F. Anderson,et al. Marketing, Scientific Progress, and Scientific Method , 1983 .
[6] O. C. Ferrell,et al. Role-Set Configuration and Opportunity as Predictors of Unethical Behavior in Organizations , 1982 .
[7] L. Kohlberg,et al. The meaning and measurement of moral development , 1981 .
[8] O. Ferrell,et al. The Organizational Ethics of Advertising: Corporate and Agency Views , 1981 .
[9] Gene R. Laczniak,et al. The “Ethics of Social Ideas” Versus The “Ethics of Marketing Social Ideas” , 1980 .
[10] Charles W. Lamb,et al. Theoretical Developments In Marketing , 1980 .
[11] Robert J. Thomas,et al. Conceptual and Methodological Issues in Organisational Buying Behaviour , 1980 .
[12] Wayne A. Label,et al. American Bribery Legislation: An Obstacle to International Marketing , 1980 .
[13] E. Dayton. Utility Maximizers and Cooperative Undertakings , 1979, Ethics.
[14] O. C. Ferrell,et al. Predicting Unethical Behavior Among Marketing Practitioners , 1979 .
[15] H. P. Sims,et al. Organizational philosophy, policies, and objectives related to unethical decision behavior: A laboratory experiment. , 1979 .
[16] David J. Reibstein,et al. The Prediction of Individual Probabilities of Brand Choice , 1978 .
[17] H. P. Sims,et al. Some Determinants of Unethical Decision Behavior: An Experiment , 1978 .
[18] O. C. Ferrell,et al. Ethical Beliefs of Marketing Managers , 1978 .
[19] J. Jacoby. Consumer Research: A State of the Art Review , 1978 .
[20] Charles W. Gross,et al. Marketing and social responsibility , 1977 .
[21] Gilbert A. Churchill,et al. Motivation and performance in industrial selling: Present knowledge and needed research. , 1977 .
[22] I. Ajzen,et al. Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research , 1977 .
[23] C. Elliott,et al. Ethics in marketing research , 1976 .
[24] Alice M. Tybout,et al. Ethics in Marketing Research: Their Practical Relevance , 1974 .
[25] Andrew Takas. Societal Marketing: A Businessman's Perspective , 1974 .
[26] Dale L. Varble. Social and Environmental Considerations in New Product Development , 1972 .
[27] R. Mayer. Management's Responsiblity for Purchasing Ethics , 1970 .
[28] G. Haines,et al. The Theory of Buyer Behavior. , 1970 .
[29] L. Dawson,et al. Toward a New Concept of Sales Management , 1970 .
[30] C. Merle Crawford,et al. Attitudes of Marketing Executives toward Ethics in Marketing Research , 1970 .
[31] Robert J. Lavidge. The Growing Responsibilities of Marketing , 1970 .
[32] Jagdish N. Sheth,et al. A Review of Buyer Behavior , 1967 .
[33] R. Bartels. A Model for Ethics in Marketing , 1967 .
[34] Paul W. Taylor,et al. Principles of ethics : an introduction , 1975 .
[35] A. Bahm. Ethics as a behavioral science , 1974 .