The Retail Environment

Part 1 Processes: why study retail location the geography of demand the major actors on the supply side the mystery of consumer behaviour. Part 2 Retail structure: retailing and the settlement pattern the changing distribution system commercial structure within the metropolis the changing retail structure. Part 3 Location analysis: making marketing decisions site selection trade area analysis choosing a location strategy. Part 4 The future: planning and the retail environment looking to the future.