Adaptive hypertext navigation based on user goals and context

Hypertext systems allow flexible access to topics of information, but this flexibility has disadvantages. Users often become lost or overwhelmed by choices. An adaptive hypertext system can overcome these disadvantages by recommending information to users based on their specific information needs and preferences. Simple associative matrices provide an effective way of capturing these user preferences. Because the matrices are easily updated, they support the kind of dynamic learning required in an adaptive system.HYPERFLEX, a prototype of an adaptive hypertext system that learns, is described. Informal studies with HYPERFLEX clarify the circumstances under which adaptive systems are likely to be useful, and suggest that HYPERFLEX can reduce time spent searching for information by up to 40%. Moreover, these benefits can be obtained with relatively little effort on the part of hypertext authors or users.The simple models underlying HYPERFLEX's performance may offer a general and useful alternative to more sophisticated modelling techniques. Conditions under which these models, and similar adaptation techniques, might be most useful are discussed.