The Gutenberg 2001: what Desktop Publishing Could Mean to Business Communicators

This year many smallor medium-sized companies, government agencies, not-for-profit organizations, and professional associations have acquired the capabilities of desktop publishing (DTP).’ Many more will do so during the next two years. Analysts estimate that this market will grow very rapidly-from $300 million in 1986 to $5 billion in 1990 (Aldus, 1986). To define the term briefly, desktop publishing is a powerful new computer communication tool permitting a microcomputer user to: