A Novel E-Business Trust Model Based on Reputation

A key problem in the E-Business is trust,the content of trust includes the conception,characteritica,trust source and trust standard.Based on tradional trust model,this article provided a novel E-Business trust model.To different tradional models,this article added punishment to trust for solution to co-deception.Further more,this article decribed the trust metric,trust computing and so on,and gave a defence measure to co-deception.