Leveraging AI-based Decision Support for Opportunity Analysis

The dynamics and speed of change in corporate environments have increased. Firms today find themselves confronted with volatility, uncertainty, complexity, and ambiguity, classified under the title VUCA. This development has added to the difficulty of making right decisions. Firms are now challenged to evaluate growing amounts of information within a shorter period of time in order to stay competitive. Applied to innovation, decisions on which opportunities a firm wants to pursue must be taken fast (Gassmann & Schweitzer, 2014).

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